Are you using Facebook in your marketing? Looking for tips to improve your Facebook Messenger bot experience?
Currently, more than a million people message businesses each month on Facebook. In fact, 56% of customers would prefer customer service issues being handled over chat than by phone and expect businesses to respond to them within 5 minutes. The solution? Making use of chatbots.
In this article, Facebook Marketing experts share their top tips for improving your Messenger performance.
Create a Character for Your Messenger Bot
When it comes to Messenger bots in 2019, there is no better way to scale a genuine one-on-one connection that leads to conversions. You’ll find increased open rates, click-through rates, and the ability to have a unique interactive user experience that simply can’t be beaten.
Use Conversational Flow in Your Messenger Bot
Copywriting for high-converting bots doesn’t have to be difficult. Here’s my #1 tip: Make your copy conversational. It sounds simple, but only about 10% of the bot messages I receive actually do this.
Increase Bot Subscribers by Linking Messenger
When it comes to Facebook Messenger marketing, you want to gather as many subscribers as you can from wherever your visitors happen to be. Here are some places where you can include Facebook Messenger bot subscriber links.
- When you send out a coupon, require customers to subscribe to your bot to obtain the code.
- Include a link to your bot when you send out a transactional email and let readers know they can reach out to you there if they have a question.
- When you display a presentation video in a post or on a page.
Integrate Messenger Bot With Facebook Live Comments
Facebook Messenger bots are an incredibly powerful tool for engaging your existing audience and new leads. What’s another great way to do this on the Facebook platform? Integrate or Combine a Messenger bot with a Facebook Live to create an experience that not only engages but also leads to sales.
Send Message to Deliver Offers From Facebook Ads
You can use both the Send Message button and “comment below” call to action to deliver offers to your consumer. The Send Message button works well, I think, because many consumers still haven’t had much interaction with a business inside Messenger.
What do you think? Do these tips inspire you to try something new with Facebook Messenger marketing? Share your thoughts in the comments below.