Whether you’re for or against Facebook, you can’t deny that the social media juggernaut has tremendous reach! How big of an audience does Facebook have, you might add? With over a billion daily active users, you’d be remiss to miss out on establishing your presence on the platform. And we cannot emphasize enough the importance of Facebook Marketing, especially for businesses.
Different Types of Facebook Marketing?
There are two ways to use Facebook marketing for your business needs: Facebook business page and Paid advertisement. And if it wasn’t obvious already, both require different marketing strategies.
The Facebook Business page is a free method to set up a verified presence on the platform. You can post regular updates, engage with customers, and set up easy ways for users to get in touch. Moreover, users can also share your content or provide feedback on your page which will go a long way in creating an “established” image for your brand.
On the other hand, Facebook marketing shines when it comes to its paid advertising model.Paid ads can be applied include the Facebook newsfeed on both desktop and mobile. Other advertising areas are the sidebar on Facebook desktop, audience network on mobile, and on Instagram.
Why You Need Facebook Marketing?
Why should you use Facebook marketing instead of any other marketing platform? Here’s why:
Customer interaction: Having your business on Facebook by setting up a page is a great way to get involved with your customers. Through comments or posts, you’ll get direct feedback and conversations with your target audience.
Adding a personal touch: Being well connected is important for any small business. You need to be able to communicate with people and grow your contacts. And the best way to do that is through direct involvement. Facebook gives your brand an image and actually have conversations with people. Thus, you get a much more personal experience.
Develop a community: With Facebook, you get to create your own community centering around your brand. All you need to do is post links and content that is both relevant and useful. And you can even host promotional campaigns and contests on the platform to give an incentive for your customers!
Search Engine Optimization (SEO): SEO is a key aspect of any business that wants to build a presence on the web. And one of the best ways to do this is to have a Facebook page. All links and posts on your page are indexed by search engines. So having a page flowing with continuous content will definitely give you an advantage in the rankings.
Competitive edge: If you aren’t already on Facebook, then you are possibly losing your edge on the competition, who are more than likely already on the platform.
Facebook Ads: We’ve established earlier that Facebook marketing encompasses both pages and ads. Facebook offers you the chance to put up advertising campaigns. You can then build your campaigns and set your target demographic for maximum efficiency with your budget.
And last but not least, pay attention to your target audience. Using Facebook’s paid ads feature, you can easily find the right target audience and then market your business to them. Facebook readily provides you with all the tools to reach these people.