Small business marketing is an ultra-competitive in this arena, especially for small brands competing on a local level. It gets harder when those businesses go online and have to compete with larger brands in the digital space. Without a big budget amount, it can seem impossible to compete, but you don’t need a massive Facebook marketing budget to make waves. Just knowing some Facebook Marketing tips and best practice would help you to stand out among crowd.
Facebook Marketing Tips To Follow
As a Facebook statistic, Facebook had 2.23 billion monthly active users. It’s one of the largest social network connecting people around the world. Even if you only serve a local or regional market with your small business, Facebook is a solid channel for reaching a larger audience to grab and customers from your competitors.
Here are some of the simplest and most effective Facebook marketing tips to grow a small business. Follow these simple Facebook Marketing for Small Business guideline to be successful.
Optimize your Facebook Page
It doesn’t take too much time to update company information on your Facebook page. Customers often use Google to search for local businesses, but more customers are turning to Facebook to research brands and find local businesses.
They’ve already a Facebook app installed on their phone and they’ll frequently check into a business to look at reviews and recommendations, look up address information, find a phone number, etc. Once on your page, they can click through to your website or click to call the number you’ve listed.
Get a Better Cover Photo
Upload the video as your page’s cover to showcase your brand and the culture of your small business. That’s far more attractive to prospective customers than a static image.
Go Live on Facebook
Followers enjoy this more casual content, especially in video format, because it gives them the scenes of your business. You don’t need to have anything scripted. Just giving a general idea of what you want to cover can be sufficient. Live feeds can be anything from a quick unboxing of a new product, a tutorial or product how-to, customer testimonials, live coverage of in-store or community events, and so on.
Post When Your Fans are Online
Facebook insights will tell you exactly when your fans engage with you the most by the day and the hour. So, plan to post your content when your fans are more active.
Measure Your Success
No matter your approach to Facebook marketing, make sure you’re measuring the success of your efforts. Take time each week to review your Facebook insights. Check post and content performance to continually adjust your strategy to determine actions. With consistent effort, it won’t take long before customers are finding and choosing your small business over competitors.