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If you’re new to business, it’s already clear why your company needs a website. But what if you already have a website but you are not getting the expected result. Well, may be your website is not functional anymore or doesn’t meet the latest trend of designs. In this point, a redesign for your website would help you to achieve your milestones.
Rebranding your business
A redesign can also be a good way to communicate a change of direction for your business. If you are re-branding yourself, if you are refocusing on other aspects of your business or if you’re trying to shake negative associations – then redesigning your site is often a great way to start and to hit that ‘reset’ button.
Changing the look of the website
The thing to remember here is that the internet is constantly changing and new designs sensibilities are forever emerging that change the standards that we expect when we’re browsing websites.
It Takes Longer Than 3 Seconds to Load
Run your website through a speed tester like tools.pingdom.com or gtmetrix.com to see how quickly it loads. If it’s longer than three seconds, you should update your site to speed it up. One study found that nearly half of visitors abandon websites that don’t load in three seconds or less, while a separate study found that every additional second to a website’s load time resulted in 7 percent fewer conversions.
It Has a High Bounce Rate
If your website has a high bounce rate, it’s probably time to update it. Available to view in Google Analytics, bounce rate is the percentage of visitors that only visit a single page on your website during their session. While bounce rates vary, the average is about 40 to 55 percent, meaning that 40 to 55 out of every 100 website visitors only visit a single page during their session.
A high bounce rate usually indicates a poor user experience. If a visitor doesn’t have a positive experience when navigating and using your website, he or she may leave without visiting another page, causing your site’s bounce rate to increase.
It Doesn’t Have Fresh Content
Without fresh content, your website will struggle to attract and retain visitors. A study conducted by HubSpot found that businesses that created 16 new pages of content per month attracted more than three times the amount of traffic as businesses that created zero to four new pages of content per month.
Fresh content increases your site’s exposure in the search results, improves the overall quality of your site, and it compels visitors to return. To take advantage of these benefits, update your site by publishing three to four new pages of high-quality content per week.
