Struggling with low sales? There are 2 possible reasons behind there:
1. Traffic is not qualified (people coming to the website but do not want to buy your products),
2. User experience failed to convert potential customers into actually buying.
In this article, I am going to give you some tips that how you can increase online sales.
Let’s dive deep into these 10 strategies (and suggested tools) that work to increase online sales for online stores.
- Encourage customers to start adding items to their cart
- Re-engage and bring customers back to your store for repeat purchases
- Increase average order value (AOV) to sell more to each customer.
Here are the 10 strategies you can use that work to increase online sales for online stores.
INCREASE SOCIAL PROOF WITH PRODUCT REVIEWS
Social proof is your key to magnetic marketing. You should be taking advantage of the crowd effect to attract more customers.
FOR BETTER MOBILE CONVERSION OPTIMIZE MOBILE WEB
Don’t forget that your traffic is coming from mobile. For increasing online sales, you should pay attention to optimizing your mobile web.
Mobile users scroll up and down to view content that they might miss where the CTA button is. Add a sticky buy button with convenient options at the top so customers can buy anytime.
RUN AFFILIATE MARKETING WITH INFLUENCERS
Influencers have great power on social media. When they talk positively about something, it can become a trend blown up by their followers. Actually, you can even have them drive sales for you by combining with affiliate marketing.
USE PERSONALIZED PRODUCT RECOMMENDATION TO UNVEIL PRODUCT DISCOVERY
A couple of years ago, the giant company Amazon revealed that 35% of its revenue was from product recommendations. Now, 70% of Amazon’s homepage is covered with product suggestion blocks.
UPSELL & CROSS-SELL RELEVANT PRODUCTS
Upsell helps you Offer higher upgrade alternatives and Cross-sell Offer a package of complementary items that go well together. Upselling & Cross-selling are great tactics to increase unplanned purchases and boost average order value for online stores.
There could be many different creative ways to increase online sales. Here we are suggesting strategies applied by many big and small brands that are actually proven to bring results. You can use the suggested tools in each strategy to test if it works for your business.