Facebook Page help your brand or business promote and share its value-add and to assist in customer support.
A lot of small business owners avoid getting a website, due to cost and time and effort involved. Instead, they set up a Facebook page for their business and use that as their website. They say, “I don’t need a website, I have a Facebook page.”
A lot of businesses make this mistake. They are starting up, with a small budget, and the thinking goes something like this: Everyone is on Facebook. Facebook is free. Let’s just use Facebook! And while I currently have a love/hate relationship with Facebook (it’s complicated) – it’s not the same as having a real website. Here’s why:
If people are searching for your business, they are looking for information. You can’t organize all that content and information into your Facebook page.
There’s no good way to distribute information or docs to people on Facebook.
A lot of people aren’t on Facebook or don’t know how to find information on a Facebook page.
You can’t control Facebook, and as they change things, you may lose the ability to show people what you want to show them. Facebook might lose popularity one day. You wouldn’t want your only online presence to be MySpace, would you?
Unless you are paying for more reach through Facebook ads and promoted posts, even if people like your page, only a tiny percentage of them will actually see your posts.
Most Facebook visitors will like your page and never come back again.
The question you need to ask yourself is when someone Googles my business name, what are they looking for? Is the answer your most recent status update on Facebook? If it’s not, then you need a real website.
Of course, you can use this website in conjunction with Facebook and any other social media platforms you want (and I encourage you to do this) but don’t use Facebook as your only online presence. You’ll be losing business and losing revenue if you do.